Last updated: 11 November 2026
This policy explains how Newey's Jewellers collects and uses your personal information when you visit our website, buy from us, book an appointment, use our services or visit our showroom, and the rights you have under UK data protection law (the UK GDPR and the Data Protection Act 2018).
1. Who we are
Newey's Jewellers is the trading name of Neweys Jewellers Limited, registered in England and Wales (company number 06367246), with its registered office at 118 Vyse Street, Jewellery Quarter, Birmingham, England, B18 6LP. We are the controller of your personal information.
Phone: 0121 233 1846
Email for privacy questions: sales@neweysjewellers.co.uk
2. The information we collect
- Contact and identity details: your name, email address, phone number, billing and delivery addresses.
- Order and payment details: what you buy, prices, order history and payment status. Card payments are handled by our payment providers; we do not see or store your full card number.
- Appointments and enquiries: details you give when you book an appointment, ask a question or commission a bespoke piece, such as your preferences, ring size, budget and design notes.
- Service records: details of items you leave with us for repair, resizing or valuation, and the valuation reports we prepare.
- Ring builder designs: the settings, diamonds and options you choose in our online ring builder.
- Marketing preferences: whether you have signed up to our emails, and how you interact with them.
- Website usage: your IP address, device and browser type, pages viewed and how you arrived, collected through cookies and similar technologies (see section 8).
3. How we use it and our legal basis
- To process and deliver your orders, take payment, handle returns and provide after-sales care. Basis: performance of our contract with you.
- To arrange appointments, answer enquiries and carry out bespoke, repair and valuation work. Basis: contract, or steps you ask us to take before entering into one.
- To keep financial and tax records. Basis: legal obligation.
- To prevent fraud and keep our website and showroom secure, including checking identity for high-value orders and collections. Basis: our legitimate interests in protecting our business and customers.
- To send you news, offers and events by email. Basis: your consent, which you can withdraw at any time using the unsubscribe link or by contacting us.
- To understand how our website is used and improve it. Basis: your consent for non-essential cookies, and our legitimate interests for essential analytics.
4. Who we share it with
We never sell your personal information. We share it only with trusted providers who help us run our business, and only as needed:
- Shopify, which hosts our website and online shop and processes payments;
- other payment providers you choose at checkout (for example PayPal or a pay-later lender);
- Royal Mail and other couriers, to deliver your order;
- Microsoft, which provides our appointment booking system;
- our online ring builder provider, to save and price your designs;
- email and analytics providers, where you have agreed to marketing or cookies;
- our insurers, professional advisers and auditors;
- the police, HMRC or other authorities where the law requires it or to prevent fraud.
These providers may only use your information on our instructions and must keep it secure. If our business is sold or restructured, your information may be transferred to the new owner, who must continue to protect it in line with this policy.
5. International transfers
Some of our providers, including Shopify, store or process information outside the UK, for example in Canada, the European Economic Area or the United States. Where this happens, the transfer is protected by UK adequacy regulations or by approved safeguards such as the UK International Data Transfer Agreement or Addendum.
6. How long we keep it
- Order, payment and valuation records: 6 years after the end of the financial year they relate to, as required for tax and accounting.
- Appointment and enquiry details: up to 2 years after our last contact, unless they become part of an order.
- Marketing preferences: until you unsubscribe, after which we keep a record so we do not contact you again.
- Website analytics: in line with the cookie lifetimes described in section 8.
7. Your rights
You have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information, where we no longer have a reason to keep it;
- ask us to restrict or stop using your information, or object to our use of it based on legitimate interests;
- ask for information you gave us to be transferred to another organisation;
- withdraw your consent at any time, for example to marketing emails.
To use any of these rights, email sales@neweysjewellers.co.uk or write to us at 118 Vyse Street, Jewellery Quarter, Birmingham, B18 6LP. We will respond within one month. There is normally no charge.
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk or 0303 123 1113.
8. Cookies
Cookies are small files stored on your device when you visit a website. We use:
- Essential cookies, which make the site work, for example keeping items in your basket, remembering your cookie choices and keeping checkout secure. These cannot be switched off.
- Analytics cookies, which help us understand how visitors use the site so we can improve it.
- Marketing cookies, which help us measure and improve our advertising.
We only set analytics and marketing cookies if you agree to them through our cookie banner. You can change your choice at any time using the cookie preferences link on our site, or by clearing cookies in your browser settings. Some pages also include content from third parties, such as Google Maps and our booking and ring builder tools, which may set their own cookies under their own policies.
9. Keeping your information secure
Our website and checkout use encryption, access to customer information is limited to staff who need it, and we choose providers with strong security standards. No system is completely secure, so please let us know straight away if you think your information has been misused.
10. Children
Our website and services are not aimed at children under 16, and we do not knowingly collect their information online.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.